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Neighbourhood Marketing Guru shares secrets in new book

30 September 2015 No Comment

South African restaurateur and marketing guru Basil O’Hagan has published a book of practical neighbourhood marketing tips geared to helping stores and small businesses attract customers, drive sales and boost profits.
The book, 415 Action-Packed Neighbourhood Marketing Tips, is co-written by Hagen Engler and is the first book focused on neighbourhood marketing aimed squarely at South African businesses.
Basil O’Hagan is best known as the founder of well-known South African restaurant chains O’Hagan’s Pub & Grill and later The Brazen Head authentic Irish restaurants and pubs.
He had various ups and downs in his career in marketing, but these had all been learning experiences.
The O’Hagan’s chain was liquidated after a stock-market crash in 1998 but Basil later went on to establish the successful Brazen Head chain that was built up using neighbourhood marketing ideas. He recently sold the chain as a successful going concern.
“I realise I made mistakes at O’Hagan’s,” he says. “But I learned from them and it was neighbourhood marketing that made us successful and helped me to bounce back.”
O’Hagan says customers are almost certain to shop at the stores nearest to where they live and work.
Therefore retailers should focus their marketing efforts on the homes and businesses within 10 minutes of their store.
O’Hagan is also a firm believer in face-to-face communication with customers and the principle of excellent customer service looms large in the book.
The chapters in the book, greeted with enthusiasm by South African business people, include: 179 Awesome Neighbourhood Marketing Promotions, 42 Proven Neighbourhood Advertising Tactics, 57 Ways to Market for Next To Nothing, 62 Customer Service Wows and 40 Sharp Social Media Tips.
415 Action-Packed Neighbourhood Marketing Tips retails for R380 but until end of October 2015, The Centurion readers can order the book for R280 by sending an email to info@thecenturion.co.za.
Basil O’Hagan can also be booked as a guest speaker at events and he can be contacted on telephone 011 467 2358 or 083 412 4459 or email him at basil@bohmarketing.co.za.

Two lucky readers can win a signed copy of the book, 415 Action-Packed Neighbourhood Marketing Tips by Basil O’Hagan. Send your answer, name, address and contact details to info@thecenturion.co.za. Deadline to enter is 3 October 2015.
How many tips are there in the book?

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