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Hirsch’s Silverlakes opened their doors

19 November 2014 No Comment

Hirsch’s are the biggest independently owned appliance retailer in Southern Africa.
This family run business have watched their company grow from a R900 business in a tiny showroom in Umhlanga Rocks, Durban, to the current mega appliance store that turned over R1 billion.
Branches are spread throughout Gauteng, Cape Town and KZN with eleven branches, four concept stores and a separate air-conditioning repair business.
The new Hirsch’s Silverlakes store boasting a massive 3,000 square meter with a 1,500 square meter warehouse has recently opened in Pretoria East.
CEO Allan Hirsch expects Silverlakes to be one of their top four branches by the end of this year.
This is going to be a very interactive store and customers will literally be able to try out most of the products before they purchase.
Hirsch’s uses a store-in-store concept where suppliers put their own stands together with the latest international designs and concepts.
Allan said that Hirsch’s have built a reputation of offering great customer service with the simple philosophy that they want happy returning customers and do this by providing a superb service.
The new store was launched with fun, dancing, live entertainment and some suppliers receiving an “Oscar” for the best products as chosen by customers on social media.
Various lucky draws took place and lucky guests walked away with prizes, vouchers and even a television set.

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